focused on creating digital experiences that truly make sense for people.
With a background combining 10+ years in design and 5+ in UX/UI, he works at the intersection of strategy, usability, and visual clarity — transforming complex ideas into simple, intuitive products.
He has led the design of end-to-end experiences in digital products, driving UX initiatives and helping teams align around design systems and real user needs.
He has worked closely with multidisciplinary teams — product, development, SEO, CRO — to bring ideas to life, balancing business goals with user expectations.
Driven by curiosity and constant observation, his approach is simple: understand, question, and design solutions that feel natural, useful, and clear.
Telefónica Movistar
UX-UI Specialist Designer
Colombia
UX/UI Designer focused on optimizing end-to-end digital experiences for mobile and desktop. Led tests, redesigns, and strategies that improved conversion and service usage. Drove design system adoption and led the UX chapter, aligning teams and raising design standards.
Motorola Mobility Colombia
Senior Graphic Designer
Colombia
Senior Designer focused on digital campaigns and product launches. Created multichannel pieces aligned to global brand standards and coordinated projects with regional teams. Ensured creative quality and managed initiatives as Project Manager, combining design with strategic execution.
Estudio de Comunicación TICA
Senior Graphic Designer
Argentina
Senior Designer focused on visual communication for multiple accounts. Developed digital and print pieces, graphic identity, and illustration. Delivered consistent, functional creative solutions for corporate and commercial environments.
Meyer Action Marketing
Senior Graphic Designer + Director de Arte
Argentina
Senior Designer and Art Director for integrated campaigns. Created concepts and digital, social, and editorial pieces, ensuring visual consistency and communicative effectiveness. Worked in dynamic environments, combining creativity with advertising execution.